AffStackDev Unified Email Manager / Compare
How Unified Email Manager compares
Email Manager has two halves: the emails your site already sends, and the marketing emails you add. Plugins in this class usually do one half. The tables compare it with three email marketing plugins and one WooCommerce email designer.
Unified Email Manager Price range: $49.00 through $399.00 / year
View in store How to read the tables
| Word | Means |
|---|---|
| Yes | Included. For a plugin with a free and a paid version: in the free version. For one sold in plans: in the plan whose price is shown. |
| Yes, paid | Only in the paid version, or with a paid add-on of the same maker. |
| Yes, edition not stated | The maker lists it without saying whether the free or the paid version has it. |
| Partly | Some of it; the note under the table says what. |
| No | Not offered. For another plugin we write No only where its maker’s page says so. |
| Not listed | We did not find it on the maker’s pages. The plugin may still do it. |
Price
| Email Manager | MailPoet | FluentCRM | The Newsletter Plugin | YayMail | |
|---|---|---|---|---|---|
| Free version | No | Yes, up to 1,000 subscribers | Yes | Yes | Yes |
| Paid | $49 a year | By number of subscribers | Pro $129 (first year $90) | Add-on plans, from 1 site | Pro $159 (on sale for $99) |
MailPoet prices its paid plans by the number of subscribers and The Newsletter Plugin sells add-on plans paid once with a year of updates; their pages showed no price we could read, so the table links them. Email Manager sends through your site’s own mail connection; MailPoet also offers its own sending service.
Your site’s own emails
| Email Manager | MailPoet | FluentCRM | The Newsletter Plugin | YayMail | |
|---|---|---|---|---|---|
| One list of every email the site sends | Yes | Not listed | Not listed | Not listed | Not listed |
| Change the wording of WooCommerce’s emails | Yes | Not listed | Not listed | Not listed | Yes |
| Redesign WooCommerce’s emails with a visual builder | No | Yes (1) | Not listed | Not listed | Yes |
| Change WordPress’s account emails (password reset, new account) | Yes | Not listed | Not listed | Not listed | Not listed |
| Pause an email for a while | Yes | Not listed | Not listed | Not listed | Not listed |
| Preview with real or example data and send a test | Yes | Not listed | Not listed | Not listed | Yes |
- MailPoet: layout, colors, fonts and images.
Contacts and consent
| Email Manager | MailPoet | FluentCRM | The Newsletter Plugin | YayMail | |
|---|---|---|---|---|---|
| Contacts from your WooCommerce customers | Yes | Yes | Yes | Yes, paid | Not listed |
| A signup form with double opt-in | Yes | Partly (1) | Yes | Yes | Not listed |
| A signup box at checkout | Yes | Not listed | Not listed | Yes, paid | Not listed |
| Import contacts from a file or another service | Yes (2) | Not listed | Yes (3) | Yes (4) | Not listed |
| Groups by what people bought and spent | Yes | Yes (5) | Yes | Yes, paid | Not listed |
| A limit on marketing emails per person | Yes | Not listed | Not listed | Not listed | Not listed |
| WordPress personal data export and erase | Yes | Not listed | Not listed | Not listed | Not listed |
- MailPoet: signup forms in many places; confirmation by email is not described on the pages we read.
- Email Manager: a file, another newsletter plugin on the site, or Klaviyo.
- FluentCRM: a file, WordPress users, WooCommerce customers, Mailchimp, ActiveCampaign and others.
- The Newsletter Plugin: a free import add-on.
- MailPoet: multi-condition segments in a paid plan.
Marketing emails
| Email Manager | MailPoet | FluentCRM | The Newsletter Plugin | YayMail | |
|---|---|---|---|---|---|
| Newsletters to a chosen group | Yes | Yes | Yes | Yes | Not listed |
| A drag-and-drop email builder | Yes (1) | Yes | Yes (2) | Yes | Yes (3) |
| A review of who gets a campaign, and why others are skipped, before sending | Yes | Not listed | Not listed | Not listed | Not listed |
| Follow-up emails after a purchase | Yes | Yes | Yes | Yes, paid (4) | Not listed |
| Abandoned cart reminders | Yes | Yes | Yes, edition not stated | Not listed | Not listed |
| Emails about new blog posts by themselves | Yes | Yes | Not listed | Yes, paid (5) | Not listed |
| A visual automation builder with branches | Yes (6) | Yes, paid | Partly (7) | Not listed | Not listed |
- Email Manager: Email Manager’s own block builder; the HTML editor stays.
- FluentCRM: built on the block editor.
- YayMail: for WooCommerce’s emails.
- The Newsletter Plugin: the Autoresponder add-on.
- The Newsletter Plugin: the Automated add-on.
- Email Manager: sequences drawn from top to bottom with a Yes/No check and a path of emails for each answer; one check per sequence, not a free canvas.
- FluentCRM: a visual automation builder; branches are not described on the pages we read.
Sending and reports
| Email Manager | MailPoet | FluentCRM | The Newsletter Plugin | YayMail | |
|---|---|---|---|---|---|
| Sends through your own mail setup (host, SMTP plugin or provider) | Yes | Yes | Yes | Yes | Not listed |
| Its own sending service | No | Yes (1) | Not listed | Not listed | Not listed |
| Opens and clicks | Yes (2) | Yes (3) | Yes | Yes | Not listed |
| Delivered and bounced, from your mail provider | Yes (4) | Partly (5) | Not listed | Not listed | Not listed |
- MailPoet: free for a few subscribers, then by plan.
- Email Manager: counted by Email Manager itself when switched on, and by Mailgun, SendGrid or Brevo.
- MailPoet: basic statistics free, detailed ones in a paid plan.
- Email Manager: Mailgun, SendGrid and Brevo.
- MailPoet: bounce handling with its own sending service.
The plugins in this comparison
We chose the email marketing plugins with the most active installations on WordPress.org that work with WooCommerce (MailPoet, about 500,000; The Newsletter Plugin, about 200,000; FluentCRM, about 80,000) and YayMail (about 50,000), a designer for WooCommerce’s own emails, each with its paid version.
- MailPoet, by MailPoet (Automattic). Newsletters and automations, with its own optional sending service. The free version covers up to 1,000 subscribers; paid plans add the features marked paid. Sources: WordPress.org page, plans.
- FluentCRM, by WPManageNinja. Email marketing and a CRM inside WordPress. Free version on WordPress.org; Pro adds the features marked paid. Sources: WordPress.org page, pricing, features.
- Newsletter, by Stefano Lissa & The Newsletter Team. Newsletters. Free on WordPress.org with free add-ons; professional add-ons (sold in plans) add the features marked paid. Sources: WordPress.org page, premium plans.
- YayMail – WooCommerce Email Customizer, by YayCommerce. A drag-and-drop designer for WooCommerce’s own emails. Free version on WordPress.org; Pro and add-ons add the rest. Sources: WordPress.org page, Pro version page.
Something here out of date? Write to support@affstackdev.com and we will check it again.
Facts about other plugins as of October 2026, from their makers’ own pages and their WordPress.org pages. Their plugins change; their makers’ pages are the current word. Prices are regular yearly prices for one site, before tax, as shown then.